For remodelers and design-build contractors
You bid ten jobs last month and closed two. The other eight got built — most of them not by a cheaper guy. They went quiet, you were on a job site, and nobody called them back.
We follow up on the ones you already quoted, and we keep the pipeline full behind them. In that order, because more leads into a pipeline nobody works is the most expensive thing you can buy.
One contractor per metro · Everything built in your name
General contractors
~20%
close rate — the lowest of any home service trade. Four out of five quotes go somewhere else.
$350–500
is what a remodeling lead costs to buy. You already paid that on every quote you stopped following.
Industry benchmarks, not our results — we'll show you yours
In one paragraph
Lead Syndicate works with residential remodelers and design-build general contractors. We build a quote pipeline with follow-up that actually runs, set up financing at quote time, and put the lead channels that work for remodeling — Google profile, reviews, Houzz, Local Services Ads, designer referrals — in place behind it. The build costs $6,000 once, over eight weeks. After that it's $1,997 a month if you want us running it, month to month, and every account is in your name whether you stay or not.
Step one — free, two weeks
Send us your last twenty quotes that went cold. Not the ones you lost to a competitor — the ones that just went quiet.
We write the follow-up
Five touches over fourteen days, in your voice, from your email and your number. Every one with an actual reason to reach out — not "just checking in."
You find out what happened
All twenty, accounted for. Postponed. Went with someone else. Never had the budget. Still deciding and waiting on you.
You keep the sequences
Written and yours, whether we work together or not. No money, nothing signed, no meeting required to start.
If those twenty are genuinely dead, we'll tell you
Sometimes a cold pipeline is just cold. When that's the answer, you get it straight and we don't pitch you anything. That outcome has to be possible or none of the rest of this means much.
Worksheet
Set it to your shop. Nothing is sent anywhere and we don't want your email for it.
Set this wherever you think is realistic. We don't have a number for you yet — the Dead Quote Test is how we find out what yours actually is.
Quotes that don't close
96
a year
Work that went elsewhere
$3.8M
quoted, not built by you
If you got 8% of it back
$107k
in gross profit at 35%
Against about $30,000 for the build plus a year of management — roughly 3.6x.
Arithmetic from numbers you entered, not a projection and not a promise. Every figure above is yours — we haven't claimed a recovery rate because we haven't measured yours.
The Install — eight weeks
Close what you already have
A quote pipeline that exists
Every estimate logged — date, homeowner, scope, value, timeline, who else is bidding. Most shops have this in a truck notebook or nowhere.
Follow-up that runs without you
Day 3, 10, 21, 45, 90 — then month six and month twelve for the ones that got postponed. That last group is the most under-worked money in the trade.
Win/loss, answered by the homeowner
One question on every lost bid. Ten answers tells you whether you have a price problem, a presentation problem, or a speed problem.
Financing, offered at the quote
Lifts close rates on high-ticket work more than almost anything else, and most shops your size haven't set it up.
Photography you can actually use
Before, during, after, every job, to a standard. Your portfolio is your conversion tool and most contractors only have finished shots from a phone.
Keep the pipeline full
Google Business Profile, rebuilt
Eight of the top ten local ranking signals come from here. Categories, hours, every field, real project photos.
Reviews, on a system
Automatic ask after every completed job, you respond to all of them. Recent reviews now count for more than the total.
Houzz, built out properly
It's where remodeling buyers actually browse, and most contractors half-fill the profile and forget it.
Local Services Ads
Kitchen, bath, remodel and roofing are each their own category. Verification takes weeks, so we start it in week one.
Designers, realtors, architects
A designer sends whole projects, not leads. Three of those relationships beats most ad budgets.
The street you're already on
Signs, door hangers, and a mailer to the surrounding blocks while your truck is parked there. Remodeling clusters — one kitchen produces two more within a mile.
The part nobody else puts in writing
Your Google Ads account. Your Local Services account. Your Houzz profile. Your CRM. Your domain. Day one, your name on all of it.
Cancel and keep everything
The pipeline, the sequences, the campaigns, the history. No rebuild fee, no export request.
Ad money goes to Google
Not to us, not through us. You see what every lead cost, reported by Google rather than by the person you're paying.
One contractor per metro
We won't run this for the remodeler across town while you're paying us.
Three questions worth asking anyone you talk to
Do you work with my competitor across town?
Whose name is on the ad account, and what happens to the history if I leave?
What happens if I want out in month three?
Ask us too. That's the point.
Invoice
A build, then a monthly if you want one. Ad spend is separate and goes straight to Google.
Once — eight weeks
The Install
$6,000
Monthly — optional, cancel anytime
The Run
$1,997/mo
Ninety days
We put a number in writing, and $3,000 rides on it
Before you pay anything, the Dead Quote Test shows us how your pipeline actually responds. From that, we write a recovery number into the agreement. Miss it in ninety days and $3,000 of the install comes back — and you keep everything we built.
We won't quote a number we haven't measured on your own quotes. Anyone who promises you a result before they've seen your file is guessing with your money.
Who you'd be dealing with
Finding the money that's already there
Most businesses don't have a lead problem. They have a follow-through problem, and it's invisible because nothing about it generates a complaint or an invoice. I find it, measure it, and show you the number before I ask you for anything.
Writing the way you'd say it
The follow-up that goes out over your name has to sound like you and nobody else. I record how you talk about your own work, and that's what the homeowner reads. Nothing that sounds like a template goes out with your name on it.
Building things that run without me
If you cancel and it all falls apart, I built it wrong. Every account is in your name, every sequence is yours, and the whole thing keeps working whether or not you keep paying me.
Telling you when the answer is no
I've talked myself out of more work than I've taken. If your quote file is genuinely dead, if your jobs are too small for this to make sense, or if you'd do better putting the money somewhere else, you'll hear it before you spend anything.
Knowing what a thin month feels like
I spent two decades running an operation where everything routed through one person and the margins didn't forgive mistakes. I'm not going to sell you something that needs six months before it proves anything.
You'll deal with me. Not an account manager, not a rotating team. I won't promise you a ranking, and I won't disappear after the sale.
Photo and first name go here before launch
Asked and answered
We're not calling anyone. The follow-up goes out in your name, in your words, and the second somebody replies it's your conversation. We never quote work or negotiate price — you're the one with the license and the crew.
It's about what a retainer agency costs over six months, except at the end you own it instead of renting it. One recovered $40,000 job covers it twice. And if the up-front is the problem, say so — we can split it over the eight weeks.
Keep them. They're bringing you leads; we're closing the ones you already quoted. If anything this makes their work worth more, because fewer of the leads they send you fall through the cracks.
Most shops don't, and building that is most of the install. But you do have to be willing to log them going forward — thirty seconds per quote. If you're not, this won't work and we'd rather say that now than take your money.
"Just checking in" does. A photo of a kitchen you finished last week, a note that lumber prices moved, or a real date you could start doesn't. Every touch we write has a reason to exist.
No. The install stands alone and everything keeps running. The monthly is for working the pipeline with you and managing the ads — real work, but work you can do yourself, and we'll show you how during the build.
Free · nothing signed
A spreadsheet, a stack of PDFs, or a photo of the pad in your truck. We'll write the follow-up, run it for two weeks, and tell you what all twenty of those homeowners are actually doing.
You keep the sequences either way.